What is inbound marketing?
Inbound marketing is a special marketing strategy. It relies on high-quality website content. Users become aware of a company website due to the relevant and special content. Offensive advertising measures are dispensed with. Instead, interested users approach companies based on the content and get in touch with them to find out more.
What does inbound marketing mean for SEO?
Inbound marketing may sound like search engine optimization at first. However, they are not interchangeable. It is rather the case that search engine optimization is a sub-area. The sub-area is helpful in achieving the goals of inbound marketing. Content for inbound marketing should be prepared according to the typical SEO criteria. This is the only way to ensure that articles are found. The important factors include
- Find relevant keywords and include them in the text
- Start WDF*IDF text optimization
- Start OnPage optimization
- Don't forget link building
- Insert visual elements
- Ensure a good and legible structure
Various channels are important in inbound marketing through which users can access the information. In addition to the website and blog, measures such as email marketing and newsletters are conceivable for the distribution of content.
The distribution of high-quality and good content via social networks is generally recommended and practical. Users like to share and distribute good posts, which increases the reach. This also has a positive effect on the Google ranking. Visibility is increased.
