What is image SEO?
Image SEO is a sub-area of on-page optimization. As can already be deduced, it involves the optimal use of images on a website. It is not only relevant for the Google image search. It is also unavoidable in terms of visibility for individual search terms.
What significance does image SEO have for search engine optimization?
Image SEO should not be neglected in the work of search engine optimizers. Proper optimization can boost the visibility of the site. Images are very important and are also displayed in organic searches. If images rank well, they also indirectly generate more traffic. Users come to the website when they click on the images.
If image SEO has been implemented optimally, it may even be possible to achieve a top ranking with the image. Thanks to the tags, it is also possible to improve topic relevance. The usability of a website also increases if the images are compressed and of high quality.
Image SEO is particularly important for the e-commerce sector. Experience has shown that many users come to an online store by clicking on an image. That's why it makes sense and is helpful to do image SEO. If you are not represented with images, you are at a disadvantage and may be missing out on a lot of potential.
