What is Hummingbird algorithm?
The Hummingbird algorithm is Google's evaluation criteria for websites. Hummingbird has been the basis for Google Search since 2013. The search algorithm has been extensively revised so that even more relevant results are displayed to users first.
What does the Hummingbird algorithm mean for SEO?
Ranking factors are of great importance for search engine optimization. Optimizers and webmasters must therefore be aware of the basic factors in order to bring a website to the top.
The new search algorithm means that search queries are interpreted better. Not only individual words are taken into account. Instead, the entire content is highlighted. Voice search now also plays a major role.
Anyone who thinks that Panda and Penguin updates are now uninteresting is mistaken. It is a holistic update, which is why it can be assumed that the factors of Panda and Penguin are integrated.
Comprehensive updates always have consequences for websites. Depending on how a website is structured, changes can have a negative or positive effect. It is therefore important to react to updates and adapt the website accordingly. Only appropriate changes will ensure that a website remains visible. Currently, content with added value, high-quality backlinks and a well-structured website are particularly important. Visual elements should also not be missing, as they help to liven things up and users love images, videos and other elements. This increases the length of stay, which Google sees as a positive sign.
