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seo glossary from digital now gmbh

What is a homepage?

A homepage can be just the start page of a website or the entire website. In most cases, however, the homepage is the first page that appears when the website is accessed. All other content of the web project can be accessed from this page.

What does the homepage mean for SEO?

Every company wants its own website to rank at the top of search engines. For SEO specialists, this means first structuring the homepage optimally and providing it with relevant content. A good ranking is only possible with a well-structured and linked homepage.

There are various measures to promote the web project to the top positions. These include on-page and off-page measures. Relevant content, good backlinks and a perfect structure are all part of this. The metadata must also be adapted to make it even more interesting for users. There is a lot of optimization potential on a homepage to make it even more successful.

Which factors are necessary for a well-ranking homepage?

In order for a website to remain in the top positions, the content of the page must always be kept up to date. This means that the content must be checked again and again and updated if there are new features. Visual elements should also be included. They break up a long text and arouse curiosity for more. Websites with a good structure, quality links and relevant content have the potential to rank high.