What is holistic content?
Holistic content is content that deals with a specific topic comprehensively. It is also referred to as holistic content. The comprehensive treatment of an area is intended to provide the best possible answers to search queries. With holistic pages, numerous pieces of content are bundled together on a single page. This means that no individual pages are created for exactly one keyword.
What is the importance of holistic content for SEO?
Search engines like Google are constantly evolving and getting smarter. As a result, they understand users' search queries better and better and can respond with relevant websites in the SERPs. Similarly formulated search queries that have the same search intention are also recognized. As a result, different results are no longer necessarily found in the SERPs. Webmasters and SEOs could therefore save themselves the trouble of creating different pages for the individual formulations.
High-quality content is necessary to achieve the best possible ranking. Years ago, keyword density was relevant for rankings, so many texts sounded unnatural. Google now attaches great importance to added value for the user. Many links are also no guarantee of a better ranking. With regard to links, quality is also crucial.
However, it depends from project to project whether a holistic website contributes to success. SEOs should first enter the most important keywords into Google and see how the top 3 are made up. If there are no matches, it is advisable to create separate pages. However, if the results are almost identical, holistic content is interesting.
