What is a header?
The header is referred to as the head for short. This is the area of a document in which the header data is entered. Meta information can be found in the head, which summarizes the content of the page.
What significance does the header have for SEO?
The header area is important for search engine optimization. Even if the meta description only has an indirect effect on the ranking, it must not be missing. Likewise, no unauthorized duplicate content may appear in the meta data. Search engine optimizers can use canonical tags if duplicate content is to be used, but the content is not to be classified as such. The canonical tag prevents a downgrade in the ranking.
The robots tag is also used in the head section. Thanks to the robots tag, SEOs can tell search engines which pages should be indexed and which should not appear in the index. The header of a web document is of an important nature due to the many possibilities.
How are the meta title and description in the head created correctly?
Both the title and the description may only appear once per website. In this way, you bring variance and diversity to the page. The tags are not suitable for keyword spam. One keyword per entry is sufficient. A maximum of three keywords should be used. Search engines do not like keyword spamming, which can have a negative impact on search engine rankings.
