What are head/short tail keywords?
Keywords are search terms that are divided into three groups. This also includes the head/short tail keyword. This group of keywords usually consists of a single search term. At most, it consists of two terms and is referred to as a generic search phrase. The search volume of such a head/short tail keyword is usually very high. These keys are very competitive on the market. The proportion of search queries with short tails is generally low.
What significance do head/short tail keywords have for SEO?
Websites can be optimized for short tail keywords. However, optimization is not quite as simple as with mid tail keywords and long tails. It is true that such a keyword has a high search volume and a lot of traffic. But there is a risk of a high bounce rate. Google rates high bounce rates negatively, so a website can lose ranking.
Nevertheless, depending on the company and online store, it can make sense to use generic keywords. By optimizing for specific keywords, website operators present themselves as experts in a certain area, which has a positive effect. It is also possible to use secondary keywords and achieve a good ranking for them.
SEOs need to carefully consider whether it makes sense to focus on short tails for the topic at hand. A combination of long and short tail optimization is also conceivable, which contributes to good traffic with a low bounce rate.
