What are hashtags?
Hashtags belong to the field of social networks and represent a keywording. The term hash is the familiar double cross/hash. Tags are keywords. Thanks to hashtags, topics can be found more quickly. However, a hashtag may not contain any punctuation or spaces.
What do hashtags mean for SEO?
Search engine optimizers can use hashtags to gain more followers for the site. These social network users contribute to higher traffic. This is seen as a good signal by the search engines. Hashtags should be chosen wisely. There are special programs and apps that identify interesting hashtags for a page. There are now many companies that make use of hashtags due to their reach and potential.
However, there are also a few things to bear in mind. The keywording using hashtags must be relevant to the topic. The keyword used must be relevant to the content of the post, so to speak. Some companies use keywords for self-promotion, but this is not very popular with social network users. This is why those responsible should always take a closer look, select the right hashtags and optimize the campaigns. Only then can the hashtag have a positive effect on a website. New posts spread really quickly on social networks. If a post is poorly made, this can also have a negative impact and lead to a high bounce rate.
