What is a guest post?
A guest post is also known as a guest article or guest posting. A guest post is when an external author writes an article on a website and the article is published. It is usually a one-off cooperation between the website operator and the author.
What does the guest post mean for SEO?
Guest articles are one of the most important elements in search engine optimization. Link building measures must be of high quality in order to achieve positive effects. This means
- only create guest articles relevant to the topic
- do not operate to an extreme extent
- Use keywords to a natural extent
- Publish expert knowledge
Some website operators try to obtain backlinks through many guest posts and publish articles on a wide variety of websites. However, it is not an option to publish guest posts to an extreme extent, which may not even be relevant to the topic. Such guest posting even has a negative effect on the ranking. When it comes to SEO, it is important to write high-quality and, above all, topic-relevant guest posts.
What are the advantages of Guest Posting?
High-quality guest posting creates a win-win situation for both sides. The site receives a new high-quality post, creating variety and potentially increasing traffic. Guest bloggers, on the other hand, benefit from the fact that their level of awareness is increased. Qualitative backlinks are possible for link building. This also results in more traffic. A high reach is also possible.
