google search console

What is the Google Search Console?

The Google Search Console is also known as the Webmaster Tool and is provided by Google. It is a free tool that is used for website analysis and monitoring. Errors in the code, internal links and the URL structure are checked and displayed. The crawl behavior, indexing status and other features are also available in the Search Console.

What is the importance of Google Search Console for SEO?

SEOs always like to use the Search Console, as it contains many important functions. However, it should be noted that the data from the tool is usually somewhat outdated.

Thanks to the free tool, errors are highlighted that should be rectified. There are also occasionally important messages from Google. This could be a penalty. The confirmation of a website move could also come as a notification.

The tool is very practical, as crawling errors are also listed. SEOs can see directly whether a page can be found in Google or whether remedial action needs to be taken. There is also a search analysis with an overview of the number of visitors and search terms that contributed to the website visit. Thanks to a sitemap display, search engine optimizers get an insight into the URLs that have been submitted to the sitemap and included. If there are errors in the sitemap, this is usually also displayed.