What is Google Places?
Google Places was once a separate function of the search engine. Companies were able to prepare and display the most important company data. This function still exists today, but has been integrated into the Google My Business package.
What significance does Google Place have for SEO?
The Google My Business package is very important for SEO, as it also includes Places functions. Back when Google Places existed separately, it was also very important. After all, relevant websites that belonged to a specific location were displayed. Providers who did not use Google Places were therefore not listed.
However, it was very important for the companies to become more successful in the catchment area. Above all, Google Places provided a dashboard with all relevant data such as the number of visitors, relevant keywords and user locations. Optimizers could use the data to develop strategies and adapt websites.
There was usually competition in a particular area. Google used the algorithm to display corresponding entries. Complete details, the visitor's location and reviews were relevant for the ads.
As the functions of Google Places are now integrated into the My Business package, this offer from Google is currently interesting and important in order to achieve more success and become more visible.
