What is a Google Penguin update?
The Google Penguin update, which is also known as the webspam update, is a measure against webspam. With Penguin, there are significant changes to the ranking algorithm. The main aim is to curb webspam on search queries in the search results lists.
What does the Google Penguin update mean for SEO?
In 2012, there were sufficient changes to the Penguin ranking factors. It didn't take long for a noticeable effect to be felt. The proportion of webspam has decreased significantly.
SEOs need to take action when a new Penguin update is released. Websites that used webspam techniques such as keyword stuffing and cloaking before the update were in a bad position after the update. Penalties were imposed, as such webspam techniques are not permitted according to the Google Webmaster Guidelines.
There are always changes, which is why search engine optimizers always have to deal with this topic. Google attaches great importance to high-quality pages that are useful to the user and provide helpful information. Relevant content, useful information and high-quality backlinks are now unavoidable. A good ranking can be achieved, maintained or improved through optimization.
It is also possible that Google is mistaken and a website has been wrongly penalized. There is a form for such cases. By filling out the form, Google is notified and checks the case again. If everything is correct, the website is reinstated in the index.
