What is a Google Keyword Planner?
The Google Keyword Planner is a special tool from the provider. For many years now, it has been an important tool for finding out search volumes for desired keywords. Users can find out how often a keyword is searched for, derive the potential and plan campaigns and content.
What does the Google Keyword Planner mean for SEO?
The tool is not only important for marketing. The Google tool is also valuable for search engine optimization. With just a few clicks, SEOs get an overview of the search volume and can then decide which keywords are particularly interesting and relevant for a website.
Once the most important keywords have been identified, optimization measures are the next task. The website is adapted to the keywords with a high search volume. Relevant keywords are unavoidable both in the meta data and in the content. A good ranking can be achieved with a website that is well matched to the keywords. The aim of search engine optimization is to be high up in the search results lists.
Filling websites with relevant content, creating a good structure and achieving high-quality links - these points are all part of the process. With interesting and relevant content, users are retained for a long time, which has a positive effect on the ranking.
