What is a Google Display Network?
The Google Display Network is an advertising network of the provider. It is also abbreviated as GDN. Companies can publish advertisements in the Google advertising network, which consists of numerous websites. The websites participate in the AdSense program and provide advertising space. Which ads are displayed depends on the topic. Keywords are less important here.
What significance does the Google Display Network have for SEO?
The GDN is part of the marketing sector. The ads increase the level of awareness as they enable a high reach. In addition, relevant users are reached by such ads, as thematic ads are displayed that could be relevant for users.
Even if the Google Display Network is less relevant for SEO, search engine optimization is important. If users bounce straight away because the content is not so relevant and interesting after all, this can also have a negative effect on the ranking of a website in the search engine.
Well-structured and optimized content, on the other hand, keeps users on a page for a long time. It is even possible that users will generate a conversion and, for example, sign up for a newsletter or place an order. The success of an ad in the Google Display Network also depends on a well-optimized page.
