What is Google Analytics?
Google Analytics is a free web analysis tool that allows you to keep an eye on the development of a website. Static data is evaluated, from which the strengths and weaknesses of a page can be derived. Continuous analysis is possible with a tracking code in the website code.
What is the importance of Google Analytics for SEO?
The web analytics tool is very important for SEO. Google Analytics provides information on the most important factors such as the number of visitors, length of stay of users and search terms used by users to reach the website. It also provides information about what content users have seen.
Search engine optimizers have the opportunity to adapt the website based on the knowledge gained. Individual goals can be set and achieved more easily. Google Analytics is also used to determine the conversion rate and the success of marketing measures.
How good is Google Analytics?
Google's tool is very useful and makes sense. However, website operators should think carefully about whether they integrate the code. A lot of user data is collected, which could potentially come into conflict with data protection. There is now also an ECJ ruling on the cookie opt-in obligation. Users must consent to the use of cookies before the data can even be collected and analyzed. But of course nobody knows exactly what happens to the data collected by Google in the background. Those who do not use Google Analytics avoid such problems. However, this also means that useful information is foregone.
