What is Google Adwords?
Google Adwords is one of the best-known services of Google Inc. and is referred to as Google Ads for short. Google generates over 80% of its revenue with the Adwords service. Adwords is one of the paid advertising measures.
What does Google Adwords mean for SEO?
Google Adwords is an important tool in search engine marketing. Webmasters and SEO experts place optimally positioned ads in search engines for certain keywords and keyword clusters.
Website operators pay a predetermined amount to Google for each click on the Adwords ad. Ads that are linked to the landing pages are in most cases designed for Adword. Experience has shown that Google Ads is an indispensable marketing campaign for many companies.
How does Google Ads work in practice?
The first step is to create an Adwords account. As soon as you have registered, a suitable keyword is selected for the desired advertising campaign. The click price depends on the keyword and can range from a few cents to several euros. To be successful, a click price of at least 7 to 10 cents is usually required.
Only when a user enters the specified search term is the booked Adword ad displayed in the search engine. Paid ads appear either above or below the organic search results.
