What is Google?
Google is the world-famous search engine. In fact, it is the most successful and largest search engine on the Internet. Over 70 percent of all search queries are made via Google.
What significance does Google have for SEO?
Search engine optimization is particularly important, as all website operators want to be found when relevant terms are entered. SEOs have the task of bringing websites as far forward as possible with their on-page and off-page measures. Websites that appear on page 2 of Google are already almost invisible. Experience shows that users only look for results on page 1 and click on them. There are many different algorithms that Google uses to display results for a search query. These include factors such as:
- CTR value
- Dwell time
- Bounce rate
- Conversion
- Loading speed
- Links
- high-quality backlinks
The better a page is optimized, the greater the chance of a good search engine ranking. Google is constantly adapting its algorithm, so search engine optimizers should always be up to date. This is the only way they can intervene quickly in the event of changes and help to ensure that the website continues to rank well. The Google search engine strives to only display relevant pages in response to a search query. In addition, the occasional changes are intended to counteract the kind of manipulation that has occurred in the past.
