What are generic keywords?
Generic keywords are general generic terms that are relevant to a company's website. In principle, generic keywords are the main topics of a company. For a company specializing in online marketing, the generic keys internet marketing and social media marketing are suitable.
What significance do generic keywords have for SEO?
Generic keywords are important in the field of SEO. However, these terms are very general, so the text on the web pages must be formulated precisely. This is the only way to work out a specific unique selling point. Search engine optimizers have the task of finding corresponding sub-terms for a generic keyword that should be included on the website.
Synonyms, local search terms and more precise specific terms are crucial and relevant for a good text. Thanks to practical keyword tools, finding relevant search terms is easy and convenient. Thematic search terms are used, which are necessary for the marketing sector and offer plenty of potential.
Search engine optimizers need to put together a good mix of keywords. The most important keywords with matching terms for the search engines must not be missing. Good copywriters manage to organically incorporate the search terms specified by the SEO into the text without it being noticeable or viewed negatively. If a text is optimally coordinated, this will also have a positive effect on the ranking in the SERPs.
