What is a follower?
Followers belong to the social network category. People who follow other users are referred to as followers. Follow means to follow. The term follower originated from the Twitter network, but is now also used in many other networks.
What significance do followers have for SEO?
Followers have no direct influence on the ranking of a website in the SERPs. However, they do have an indirect effect on the ranking of the website. It is very noticeable that the top-ranked websites in the search engines also have a strong presence in the social networks and have many followers.
Ultimately, it is also the case that a website becomes better known through followers in social networks. Users like to click on well-known pages, even if they are not at the top of the list. If users see a website outside of Facebook and the like, there is a high probability that the page will be clicked on. A higher level of awareness generates more traffic. If users stay on the page for a longer period of time, it contributes to a better ranking.
This is why website operators or SEOs should always keep the site up to date and provide it with relevant content. This is the only way to increase the chances of users staying on the site for longer and keeping the bounce rate low.
