What are featured snippets?
Features snippets are snippets that are highlighted in the search results lists in organic search. They provide a direct response to the user's input. Such parts are displayed above the organic search hits. The content of the target pages is automatically compiled by Google. Meta data has no influence on this. It is not known exactly which pages are used for the featured snippets.
What significance do featured snippets have for SEO?
Featured snippets can have a positive effect on the ranking in the SERPs. The snippets definitely increase the visibility of a website. This results in higher traffic to the page.
Ads of this type above organic searches can help users to build greater trust in the website operator and to return. Even if a website is not in the top 3 for a particular search term, the chances of it being clicked on are higher if a website is already known and users have had a positive user experience.
In order to keep users coming back to a site, it is important to offer relevant content with a lot of added value. Only then will users feel the need to visit the page again and prefer it to other websites in the organic search.
