What is Facebook advertising?
Facebook advertising is part of social media marketing. Companies can place advertisements on the Facebook platform. Advertisements are known as Facebook Ads. Ads are only placed within the social platform and reach a large number of users.
What significance does Facebook advertising have for SEO?
Facebook Ads are classic marketing tools that are used to publicize the brand or specific campaigns. Due to the precise target group definition, only relevant users are addressed. Campaigns usually contribute to a short-term increase in traffic. The aim is to generate more direct-type-ins (direct typing into Google). In this case, it would also strengthen the company website in search engines.
Social marketing and search engine optimization are linked to a certain extent. The more popular a website is on social media platforms, the more likely it is to receive increased traffic. As a result, Google sees that the website is relevant for many users and ranks it higher in the search engines. Optimally designed and interesting Facebook ads for well-structured websites have an indirect effect on the ranking in search engines such as Google.
Why are Facebook Ads so practical?
Facebook Ads result in very little wastage. Advertisers have the option to customize ads individually. User groups for whom the ads are intended are precisely defined. Among other things, companies can specify which gender and age group should receive ads.
