What is evergreen content?
Evergreen content is interesting and relevant content that does not lose its topicality even after months. It offers users added value, so to speak, even after weeks and months without any changes. News pages and articles on current events are the complete opposite. Evergreen content is very important for webmasters to be able to attract users for months without further effort.
What is the significance of evergreen content?
Because evergreen content provides valuable content for months, it is relevant for search engine optimizers and webmasters. After all, the content can be used to generate traffic again and again. Such content also has an impact on a good ranking in the search results lists. As content does not lose its topicality so quickly, it remains relevant for a long time. As a result, the chance of high-quality backlinks is much greater. In addition, evergreen content usually results in a longer time spent on the website. Such content is also ideal for distribution via social media channels in order to increase traffic to the website.
A high dwell time, more traffic, relevant content and high-quality backlinks are important evaluation criteria for Google and other search engine operators. Websites with evergreen content have a good chance of achieving a decent ranking in the search results lists.
