What is an entity?
The term entity is used in computer science. This term refers to objects that collect and store various types of information. Entities are not only important in the field of database models, but also in the field of SEO.
What does an entity mean for SEO?
Search engines interpret users' search queries thanks to the entities. They thus react comprehensively to the user's search intention. If a search query is entered in the browser, the search engine recognizes entities in the query as well as corresponding predicates and attributes that are linked to each other in a certain way.
Entities have therefore become important in search engine optimization because a new search algorithm allows the Google search engine to perform a better analysis of documents in terms of semantics. This provides even better answers to complex search queries. Website operators benefit from good search engine optimization and climb further up the rankings.
