What is "duplicate content"?
Duplicate content or duplicate content. As the term suggests, identical or at least similar text is used several times on websites. Duplicate content exists both on your own website (internal duplicate content) and on external websites (external duplicate content).
What does "duplicate content" mean for Seo?
If the same or similar content is actually available several times, this content is only indexed once by the search engines. After all, search engines aim to provide users with a positive user experience. To achieve this, they need to know on which page the best result for the search query can be found. for websites with duplicate content, this question cannot be answered by the crawler, which is why pages with duplicate content find it difficult to appear high up in the search results. Unique content on the website is essential for a good search engine ranking.
What effects does duplicate content have on the website?
If the search engines recognize duplicate content and classify this as an attempt to deceive, the website will be penalized. There is a high risk that the site will not only lose a few places in the search engine rankings, but will disappear completely from the index. Apart from this, the content thief must expect legal action from the author of the text.
Google has no overview of which page the original comes from and, in case of doubt, evaluates according to the age of the information (first in - first serve). Every website operator is well advised to avoid duplicate content.
