What is a description?
A meta description is a short summary of the content of a website. The short description text is relevant for the display in the search engine.
What significance does the description have for SEO?
Google has removed meta descriptions as a ranking factor. This happened because many website operators used keyword stuffing in the short descriptions in order to rank first in the search engines. As a result, website descriptions are now only displayed as snippets. The effects on rankings are controversial among experts. In any case, they indirectly influence the ranking because they help to achieve a better click-through rate (more traffic). For this reason, meta descriptions should not be forgotten during optimization measures. Meta descriptions are part of on-page optimization.
What does a good meta description look like?
To increase traffic through the meta description, it is important to correctly reflect the website content. After all, conversion is the goal of website operators. Users who visit the website based on the description and suddenly find different content on the page than was described will leave the page again.
An individual meta description is useful for every website. When users use the search engine, the first thing they see besides the title is the description. That is why it is so important for more success.
Where can I find the meta description?
Like the meta title, the description can be found in the head section of the website's HTML code. Some time ago, a length of 160 characters was considered an optimal meta description. It is now possible to vary the length of the description depending on the website.
