What is a deep link?
Deep links belong to the backlinks and pass on the PageRank to subpages. These links do not point to the homepage of the website. They point to the subpages of a website. Deeplinks are often used to refer to specific products in the online store in a topic-relevant content.
What does the deep link mean for SEO?
In search engine optimization, deep links are considered high quality and valuable. Deeplinks are used to strengthen the corresponding subpages when building backlinks. However, deep links also have a special significance in long-tail optimization. By passing on the PageRank, the subpages benefit considerably. There should be a balanced relationship between the quantity and quality of inbound links to the main page and the number of inbound links to subpages. If there is an imbalance, this can contribute to a poorer ranking.
SEOs have the task of ensuring a good distribution of backlinks on the various subpages and the main page. Artificially created links are not welcome. Of course, exceptions are also possible. Sometimes articles are designed to be particularly provocative and therefore receive many backlinks from other users. If this is really only the exception, Google also recognizes this point and does not consider it negative. This is particularly beneficial and practical for search engine rankings.
