What is CTR?
CTR is short for click-through ratio. This is an important key figure that represents the ratio of the number of clicks to the number of ad impressions.
How is the CTR determined and what does it say?
In addition to the number of clicks, the ad impression value is also important. Ad impressions indicate how often an Internet user was shown a corresponding advertising medium in a specific period of time. From the actual clicks on the affiliate medium in the corresponding time window, the two key figures result in the advertising click rate (CTR).
What does CTR mean for SEO?
The click-through ratio is relevant in online marketing. CTR is one of the most important indicators used by marketing experts to determine how well digital advertising is tailored to website visitors and how well it is received by users. The value is used to recognize:
- Does the corresponding keyword match the user behavior?
- Was the keyword optimally adapted to the user behavior?
- Is the affiliate banner in a favorable position or should it be placed in a more target group-oriented way?
This metric is of great importance in online marketing. The key figure is particularly important in affiliate marketing. After all, the efficiency of an advertising medium used is expressed in figures so that the cost-per-click figure can be determined. This gives companies an overview of the advertising costs per click.
The CTR value is also relevant for the SERP area. In terms of search engine optimization, the value is used to determine how snippets work. The SERP-CRT value shows whether users are encouraged by the snippets to click on a link.
