What is CPC?
CPC is the abbreviation for cost per click and is an important key figure in online marketing. Translated, it means cost per click. It is a common billing model used in online marketing. Advertisers only pay when users click on an ad (usually a text link or banner). Publishers receive commission for the clicks.
What does CPC mean for SEO?
CPC has no direct significance for SEO. The key figure is mainly important for online marketing. However, SEO measures play a major role for online marketing campaigns. SEO also benefits indirectly from online marketing campaigns. In principle, the two areas complement each other in general.
If a web project is not properly optimized and is rather uninteresting for users, no online marketing campaigns will help to make the website more successful. It is therefore advisable to optimize the content of the website before starting the ad placement. Well-structured content, visual elements and informative content are particularly important. This is the only way to retain users and possibly entice them to convert.
Good online marketing campaigns indirectly lead to a better ranking in organic searches. The website and brand become better known and more visible through the campaign. There is a greater reach. If users stay on a page for longer, the bounce rate is quite low. Google likes to see this and, with a bit of luck, rewards this with a better ranking in organic searches.
