What is CPA?
The abbreviation CPA is a form of remuneration in the field of online marketing. CPA stands for cost per action. These costs are incurred as soon as users perform a certain action on an advertiser's website. In contrast to the CPC variant, CPA is only paid when the user actually converts.
What significance does CPA have for SEO?
CPA does not play a direct role in SEO. After all, users become aware of the website through the paid ad and not via organic search. How successful a CPA campaign is, however, depends on the content of the homepage. A well-structured website with interesting and relevant content is naturally more promising.
It therefore makes sense to optimize the website before a paid ad campaign. Good search engine optimization can significantly improve the results of the CPA campaign.
The website also benefits indirectly in the area of organic search. The paid ads make the brand and the website better known. What is known is also clicked on in organic searches, provided that a positive memory is associated with the paid ad. There is also increased traffic, which Google likes to see. If the dwell time is also in the good range, the website could achieve a better ranking.
