What is Cornerstone Content?
Cornerstone content is content on a website that plays a large and important role in terms of content. The term comes from the English language and means cornerstone or foundation stone. Cornerstone texts represent the foundation of a website on which further articles are subsequently built.
What is the importance of cornerstone content for SEO?
Cornerstone content is particularly important for the SEO strategy. These texts achieve a better search engine ranking due to many good internal links as well as semantic and content relevance. The texts that should perform best in the SERPs should be regarded as cornerstone content. What characterizes cornerstone content?
- Content with a lot of added value - therefore interesting for users
- Adapted to the algorithms of search engines - better ranking
Content of this type can be used on a wide variety of pages. It is even possible to use cornerstone content in blogs and stores. However, search engine optimizers should bear in mind that if there are many posts on a topic, they need to determine which page is particularly important. This works very conveniently via internal links. Based on many internal links, the search engine rates a post as particularly important.
If websites are set up specifically and well with the cornerstone articles, website operators benefit from good positions in the search results list.
