What are cookies?
Cookies are small text files. They are stored on the hard disk and are intended to recognize the user at a later time based on the information they contain. They are also used to save settings and make surfing much more convenient.
What significance do cookies have for SEO?
Cookies are also important for SEO. The traffic of a website should be analyzed by Google Analytics and subsequently improved. Webmasters can draw conclusions from the analysis and try to adapt their own website and make it more interesting. If users stay longer on a page after the measures or even take action such as ordering or entering data, this also has a positive effect. Google sees positive signals in this and may rank the website much higher.
How can cookies be managed?
Cookies are only managed by the client and can be set as desired. Cookies can be completely rejected in the settings. No user has to accept and accept cookies from third-party providers. It is possible for cookies to be removed automatically every time the browser is closed. Cookie data can of course also be viewed and deleted separately.
It is now the case that website operators must provide information about cookies when users access a website. However, not only a notice, but also consent may be required.
