What is conversion tracking?
Conversion tracking is a special method in the field of web analytics. Keywords are measured using this method. It also determines whether users of the website carry out certain conversions. This can be a newsletter registration, an order or making contact, among other things. Conversion tracking is also an important component in the area of Adwords ads in order to optimize ads and determine their success.
What is the importance of conversion tracking for SEO?
Conversions are always important for website operators. After all, only users who interact with the website and make a conversion are successful. A high dwell time is always important to perform well in the rankings. However, if the bounce rate is very high, Google will evaluate this effect negatively.
SEOs must therefore analyze and optimize websites in order to retain users for as long as possible and encourage them to convert. If you always evaluate and analyze, you can quickly discover and implement gaps and optimization potential.
Adwords ads also play a major role. Success is determined by means of conversion tracking. If there are weaknesses, these are eliminated through optimization so that more success is also achieved in this area.
The Google Analytics tool is usually used for web analysis. It is free of charge and offers all the important functions. However, in order to be able to use web analytics, a tracking code in the source code is unavoidable.
