What is context?
Context means the connection and relationship between linked elements. If a certain term and corresponding text are in context with each other, the elements have a certain connection. Everything belongs together and is relevant to the topic.
What does context mean for SEO?
Context has become very important in the area of websites. Google now attaches great importance to quality and content with a relevant context. Years ago, the content of a website was mainly focused on keywords, meaning that the texts were rather uninteresting for users. Sometimes the websites displayed were not related to a specific search term at all. Links sometimes had no context to a page. Thanks to Google's updates, a lot has changed in this respect so that users can find suitable websites more quickly.
For search engine optimizers, it is important to create proper content and achieve good external links that are related to each other. Only pages with relevant content and good links manage to perform well in organic searches. Google receives signals from users and evaluates them, which has an impact on the ranking. If many users bounce quickly, this is a negative sign for Google, which causes you to lose places in the search results lists. The high bounce rate does not necessarily have to be related to the context. Sometimes too long a loading time is also the cause. Or the structure of the content does not appeal to users.
