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content relevance

seo glossary from digital now gmbh

What is content relevance?

Content relevance is often also referred to as topic relevance. It provides information about how relevant the content is in relation to certain keywords and search phrases.

What significance does content relevance have for SEO?

Content relevance plays a major role in search engine optimization. The better and more informative the website content is, the greater the chance of achieving a good search engine ranking. For search engine optimizers, this means creating relevant content for the site or having it created by copywriters. However, it is not only the text that is decisive for relevance. The following points contribute to a better ranking:

  • Good structure
  • Visual elements such as videos and images
  • varied formatting
  • high quality backlinks

When it comes to SEO, many different factors play a role in getting a website to the top of the search results list.

Are there other relevance criteria for a better ranking?

In general, there are numerous criteria that influence the ranking. However, only some of the influencing factors are known. In addition to well-structured content, the following values are used to determine relevance:

  • Click-through rate (information about how many people have clicked on the page)
  • Length of time users spend on the website
  • Bounce rate of the users
  • Behavior of website visitors (do they carry out an interaction or do they leave without doing anything)

If the bounce rate is low, the dwell time is high, the CTR value is high and there is an interaction, the search engine sees this as a positive signal and may give the website a better ranking.