What is a content gab analysis?
The content gab analysis is relevant for checking and optimizing the content of a website. It is a special method for checking content performance by comparing the actual and target status. It also reveals opportunities to eliminate the difference.
What is the significance of content gab analysis for SEO?
Optimized content is an important point in order to perform well in the search engine listings. Optimization measures improve the website content more and more, which can contribute to a better ranking. If a website becomes more visible on Google and the like, the chances of a higher profit increase.
A content gab analysis shows the search engine optimizer all content that ranks well, has potential for optimization and that does not perform well at all. SEOs need to discover the weak points when creating new content or revising existing content. Among other things, all relevant topics that are of interest to the target group should be covered. Perhaps the target group can also be expanded and additional content created for these users. This also includes call-to-action elements to guide the user and motivate them to take action. The content gab analysis makes it easy to identify weak points and take action.
