What is content?
Content means content. The term content cannot be defined precisely, as it includes not only text, but also images, videos and other media.
What is the importance of content for SEO?
Relevant content is important for search engine optimization. The term duplicate content plays a major role here. If duplicate content is published, this has a noticeable effect on the search engine ranking. Duplicate content can lead to penalties. This means that websites with duplicate content could lose places or disappear completely from the index.
With regard to content creation, it is important that users are addressed by the content created. If the content is interesting and informative, users will stay on a page longer and possibly convert. To achieve this, the following points are important:
- relevant content
- Good structure
- visual elements
- Links to informative sources
The better the content optimization, the more positive the effect on the ranking in the search results list. Of course, it is not only content that is relevant for the ranking. There are many other factors such as loading times, links and relevance. Keyword stuffing in content must be avoided at all costs, as websites that are exposed could be penalized. Search engine optimizers must consider a wide variety of factors, analyse and optimize the website. The goal (a good ranking) can only be achieved with holistic on-page and off-page measures.
