What is co-citation?
The term co-citation belongs to the field of search engine optimization and is called co-citation in German. Search engines recognize the relationship between two websites that link to another website. The two websites that link to a third website do not have to be linked to each other.
What is the importance of co-citation for SEO?
Google attaches great importance to relevant content and high-quality links. The term co-citation plays a major role here. In terms of link building, SEOs must choose exactly which websites they link to. Only good links have a good effect on the ranking in the SERPs.
However, it is not only the linked page that is of interest. Other websites that link to the link partner are also relevant for your own website. It is important here that the pages also fit the topic, even if this page does not link to your own website. Topic relevance is very important.
It means that co-citation is part of every search engine optimization. However, the extent to which this variant affects the ranking is not yet clear. But if you want to make a name for yourself in a very specific area, you should not completely ignore co-citation. The extent to which co-citation should be used depends on the project at hand, which is to be optimized.
