What is a blog?
A blog is a virtual diary on a website. The word is derived from logbook or weblog. Editorial contributions on relevant topics are published in a blog.
What does a blog mean for SEO?
Blogs are relevant in the field of search engine optimization, provided they are always kept up to date and optimally designed. After all, blog posts are widely distributed and reach many potential Internet users. A good blog offers the user interesting information with added value. Blogs are also ideal for links of all kinds. Proper blog posts that generate relevance are structured as follows:
- Optimal structure
- Added value for readers
- current contents
- visual elements
- Links
- regularly new contributions
Only optimized and interesting blog posts with high-quality links contribute to a better ranking in the search engines. Good blog posts are also important for social media marketing. Exciting content is often shared and, with a bit of luck, can even go viral. Those who manage this can look forward to a positive response and even more traffic to their website.
How do you create a blog?
In practice, it is not at all difficult to set up a blog. Thanks to the simple implementation in CMS such as Wordpress, it is possible to set up a blog and provide it with many posts within a short time. Even without programming skills and in-depth knowledge, a blog with or without a comment function can be opened quickly.
