What is black hat SEO?
Black hat SEO refers to methods and measures in the field of search engine optimization that are not permitted according to Google guidelines. These include spamming methods, keyword stuffing and link farms.
What is the significance of Black Hat for SEO?
Methods that were popular years ago and contributed to a better ranking are now a thing of the past. SEOs should adhere to the Google guidelines to avoid being penalized by Google. If unauthorized methods are uncovered, it usually leads to a demotion or complete removal from the index.
Google has set itself the goal of only displaying relevant websites with a lot of added value in response to search queries in the SERPs. The better a website matches a search query, the higher the chance of a good ranking. However, this requires some optimization. The content must be prepared, keyword stuffing should be avoided and artificial link building is also not welcome.
SEOs should generally refrain from using black hat methods in order to avoid negatively influencing the ranking of a website. After all, it is the goal of every webmaster to appear high up on Google in order to reach as many users as possible. If users stay on the website for a long time, this is a sign for Google that the content is interesting and relevant. High bounce rates, on the other hand, contribute to the page losing ranking.
