What are bad keywords?
Bad keywords are keywords that are used in the content or anchor text. According to Google guidelines, the keywords are not relevant or are used in the wrong context.
What significance do bad keywords have for SEO?
Search engine optimizers should always consider what is important for the user during development and planning and then determine the keywords accordingly. Keywords with a high conversion potential are particularly important. Regular analysis of the keywords is also relevant. This is the only way to keep making improvements in order to climb up the rankings.
Keyword combinations contribute significantly to a high conversion rate. Users often know exactly what they are looking for. They then enter several search terms in the search bar of the search engines. Matching answers are the result. As there are usually several terms, these are long-tail keywords. If search engine optimizers use the main keyword in combination with longtails, a wide range is covered. Ultimately, it means that there are no bad keywords, just a bad implementation.
What do bad keywords do?
Webmasters and search engine optimizers should avoid bad keywords. If such a keyword is discovered during crawling, it is highly likely that the website will be devalued.
