What is a backlink?
A backlink is a link from an external website to another website. Backlinks are also referred to as inbound links or backlinks.
What do backlinks mean for SEO?
In the early days of the internet, backlinks were mainly navigational elements. Today, they are important SEO tools for more relevance. The number of backlinks is used as an indicator for the following factors:
- Popularity and importance of the website
- View the website on the web
The importance of backlinks has changed over the years. It was assumed that many backlinks influenced website rankings in the search engines. This had the effect of increasing the number of spam methods, which was of course not Google's aim. Today, it is no longer the number of backlinks that matters, but also the quality of the linking. When it comes to link building, webmasters have to weigh things up carefully and filter out good links from bad ones. It always makes sense to select trustworthy domains for cross-linking. Such good backlinks have a positive effect on the ranking.
What are the consequences of bad backlinks?
Google's algorithms are constantly being updated, so it is now possible for the crawlers to identify bad links as such. It can even happen that websites lose ranking positions due to many bad backlinks. If Google identifies or classifies unauthorized link building methods, there is a high risk that the entire domain will disappear from the search engine index. As a result, the domain is no longer visible in the search engines, which has a negative impact on the success of the website.
