What is a back reference?
A backlink is also known as a backlink. The term inbound link is also popular, which translates as incoming link. Such a link is an inbound external link from another website to your own website.
What does a backlink mean for SEO?
Backlinks are very important for search engine optimization. For Google, many backlinks are a sign that the website is important and popular. It indicates that there is a high link popularity. This is seen as positive by Google and is taken into account in the ranking.
Proper link building is one of the tasks of search engine optimizers. However, link building differs significantly from the methods used in recent years. Google only considers natural link building to be positive. This means that a single high-quality and relevant backlink could bring much more than ten bad links.
Google has created ways to distinguish between bad links and good quality links. If the search engine operator catches websites using unauthorized methods to collect backlinks, the risk of a penalty is high. Buying links is one of the unauthorized methods of link building. It is conceivable that a website will either lose positions or, in the worst case, disappear completely from the index.
