What is affiliate marketing?
The term affiliate marketing means partner marketing. It is a performance marketing tool that has become established on the Internet in the field of advertising and is often used.
How does affiliate marketing work in practice?
The way affiliate marketing works is relatively simple. Affiliates advertise services or certain products from other companies on their own websites. Advertisers receive commission for their advertising. There are different remuneration methods, all of which are only paid out in the event of success. Common remuneration models are
- Commission after purchase
- Commission after clicking on a specific advertising medium
If nobody clicks on the advertising material or no purchase is made, the affiliate receives no commission, so to speak, for the products and services advertised.
What does affiliate marketing mean for SEO?
Affiliate marketing should be operated in a mix with other marketing variants in order to achieve good success with the measures. Affiliate marketing is particularly important for webshop operators, as it is an easy way to quickly generate new customers. A well-organized program together with social media marketing, organic and SEA is essential to achieve more sales.
Before people decide on an affiliate program, they should take a close look and check whether there are already good affiliate programs and enough affiliates. If only a few are found on the topic, it could be very difficult to set up a good program and generate more sales. In order to set up your own successful program, you need to acquire suitable affiliates. If everything fits, nothing stands in the way of earning through affiliate marketing.
