What is an Adwords Editor?
The AdWords Editor is a free tool from Google. It enables offline management of the current AdWords campaigns on the computer. This requires an import of the AdWords account. If changes have been made, these edits must be exported for updating. The AdWords Editor is particularly interesting for large campaigns with an extensive keyword list.
What does the Adwords Editor mean for SEO?
In a narrower sense, the Google Adwords Editor has nothing to do with search engine rankings. However, thanks to the use of the tool, various key data can be positively influenced. The values that can be influenced include
- Page views
- Bounce rate
- Dwell time
- Click behavior
This data provides Google with information about user behavior and therefore the relevance of the ad. If certain keywords are used when creating ads, this can result in significantly more traffic and many page views. SEO specialists can adapt the campaigns accordingly thanks to the editor and influence them positively.
What is the Adwords Editor mostly used for?
If large-scale changes (bulk changes) are to be made, the Adwords Editor is a popular tool. With the editor, changes of this kind can be made quickly. Among other things, keyword settings for several ad campaigns can be changed at the touch of a button. Google's Adword tool saves companies a lot of time and money when making extensive changes to ad campaigns.
