What is an Ad Rank?
Ad rank is also known as ad rank. It determines when, whether and where a paid ad is displayed on Google. Every time a search query is submitted, a kind of auction takes place. Google always determines the ad rank anew and then displays the corresponding ads.
What does Ad Rank mean for SEO?
Ad rank is important for SEO. The content of a well-optimized page is much more interesting and relevant for visitors. If users click on a paid ad, click costs are incurred. If your website is convincing, you can look forward to new customers and more sales.
Webmasters must always keep an eye on their campaigns and improve ad texts. Adapting and optimizing the target page is also promising for the advertiser in the long term. SEO measures such as good structuring and text optimization are essential in order to always perform well in paid ads.
How is the Ad Rank determined?
There are various factors that affect the Ad Rank. The relevant calculation factors include
- Expected CTR of the paid ad
- Relevance for the search query
- Quality of the linked landing page
The higher the ad rank, the better it is for the website. A high ad rank has the advantage that the ad is relevant for an auction. A high rank also occasionally results in lower click costs, which can lead to an even better ad position in the search engines. Whether an ad appears above the organic search is determined by the ad rank.
