What is LocalRank?
LocalRank is a process patented by Google. It shows users only the relevant websites for a search query. Several signals are processed in order to display suitable search results. The order in which the search results are displayed is determined by the algorithm. The ranking based on the LocalRank algorithms can differ significantly from the general ranking under certain circumstances.
What does LocalRank mean for SEO?
In practice, it is not known how and when the LocalRank influences the search results list. However, it is quite possible that these results also influence the placement in the normal ranking. LocalRank is not unimportant for search engine optimization. Local profiles, information about the location and My Business details should be mentioned.
However, it is uncertain whether and which signals Google will use. In order to make the best possible use of the potential, all important and relevant data should appear in the business profile. This ensures that no signals that could potentially be included are forgotten.
It works in a similar way to PageRank. However, only the first 1,000 websites in the index are used. This data serves as the basis for the analysis. It is also important to note that the linking structure of the websites is decisive. After the analysis, the pages receive a Local Score, which is intended to represent the local interconnectivity.
