What is Wordpress?
Wordpress is known as a popular and world-renowned blogging software. This content management system is an ideal tool for website design due to its user-friendliness and customization options. Wordpress is ideal for both small and medium-sized companies. New websites can be created without any programming knowledge or special effort. In addition, it is easy to maintain.
What is the importance of Wordpress for SEO?
The website can be optimized very well in Wordpress. The CMS already offers a good basis for the website and numerous options for search engine optimization. There are plugins that can be used to implement and track a wide variety of optimization measures. These include the two SEO plugins:
- Yoast SEO
- All in One SEO Pack
- wpSEO
The wpSEO plugin is ideal both in terms of functionality and the security factor. However, it is subject to a charge. With Wordpress and its plugins, search engine optimizers have many options in terms of optimization. If a website is properly coordinated, has relevant content, is well structured and has good backlinks, it has a positive effect on search engine rankings.
What functions does Wordpress offer?
Wordpress together with important plugins offers an optimal workspace for the web project. Not only can texts be entered and saved, but formatting can also be carried out and SEO aspects can be taken into account. The following points, among others, are important for SEO:
- Select individual page titles
- Enter meta description
- Influence indexing
- Connect website with social media accounts
With a good plugin, you have the option of determining the title and meta description. You can also influence indexing by Google so that the website is crawled quickly and included in the index. With wpSEO it is also possible to activate the most important key figures. This gives you an overview of how many backlinks and indexed pages are available. You can also display the number of followers in the social media channels. The CMS is a very good tool for SEOs and makes their work easier.
