What are webmaster guidelines?
Webmaster guidelines are also known as Google Webmaster Guidelines. These guidelines define permissible and non-permissible measures that webmasters can use to improve indexing. The guidelines also explain possible devaluation measures that are applied in the event of violations. There are guidelines for webmasters not only from Google, but also from other search engines.
What significance do webmaster guidelines have for SEO?
The guidelines of Google and Co. must be observed by SEOs in search engine optimization. After all, the aim is to achieve a better ranking with these measures. It is only possible to achieve a better ranking with permitted methods. Factors such as unique content, high-quality links and a good website structure are important.
No one can risk resorting to unauthorized methods. The success of a website depends on optimal placement. The higher up a website ranks, the better it is for the company and its profits.
How are violations of the Webmaster Guidelines punished?
The violations can vary in nature. Sometimes certain websites are temporarily penalized. However, it is also possible for the entire project to be removed from the index. If a website has been penalized, it can be corrected and reinstated in the index. There are "Reconsideration Requests", which make it possible to check the URLs.
