What is a web directory?
A web directory is also known as a web catalog. Such a directory or catalog contains web addresses. They are normally listed and displayed in categories. Depending on the web directory, not only Internet addresses are included. Cross-references and further information about the company are also possible.
What is the importance of a web directory for SEO?
Web directories are no longer particularly important in the field of SEO. Years ago, registration in a web catalog was an excellent free backlink option. However, Google is also becoming increasingly intelligent and recognizes what is not welcome.
Nowadays, it is much more important to practice qualitative and natural link building. If Google recognizes quality links, this is seen as a positive sign, which is also reflected in the search engine rankings.
It is not easy to get quality links naturally without any special effort. It is particularly difficult for new companies to gain a foothold and have quality backlinks. This is why many providers initially rely on well-ranking web directories. There is also link buying, but this also leads to penalties if it is recognized by Google. If you don't want to risk being downgraded, you should definitely focus on natural link building and try to attract attention with exciting and relevant content.
