What is web analytics?
A web analysis is there to provide webmasters and SEOs with information on the visitor behavior of the website. The information includes dwell time, average page load time and conversion rate. Web analytics can also be used to uncover weaknesses in the site. Efficiency can be improved through clever measures.
What is the importance of web analytics for SEO?
Web analysis is very important for SEOs. The analysis allows them to identify weak points and see how visitor behavior is shaping up. Thanks to the analysis, it is possible to take optimization measures to make the website more efficient.
Website analysis is an ongoing process. This means that processes have to be measured, analyzed and optimized again and again. Constant monitoring makes it possible to determine whether the optimization measures have had a positive or negative effect.
The constant monitoring of success through web analysis is an important tool and has become indispensable. The analysis can also be used to determine and evaluate the success or failure of an advertising measure.
Professional and well-planned web analysis is the basis for increasing sales and developing marketing strategies. Good search engine optimizers know their trade and don't just collect data. They evaluate the data, gain insights and optimize the website to make it even more successful.
